How Earling Labs LEADS uses AI — in plain English.
LEADS helps you generate new customers: build offer landing pages, draft ad creative, connect your ad platforms, and work the pipeline. Its AI features draft ad copy and video scripts and suggest landing-page copy. These are powered by Claude, an AI assistant made by Anthropic, a U.S.-based AI safety company. LEADS has no proprietary AI model of its own.
AI drafts content; you decide what runs. Nothing is published to an ad platform without you turning it on — and every campaign LEADS creates is created paused at the platform so it can never spend money on its own.
AI can produce copy that is inaccurate, off-tone, or makes claims you didn't intend (prices, guarantees, credentials, review counts). Always review a draft before you run it as an ad under your business's name. You are responsible for what goes out.
| Feature | What it does | Powered by |
|---|---|---|
| Ad creative | Drafts ad copy, and for video a hook + shot-by-shot script, from your offer, platform, and tone | Claude (Sonnet) |
| Landing copy | Suggests a headline, subhead, and button text for an offer page | Claude (Sonnet) |
The lead pipeline, consent records, and reporting are not AI — they're straightforward record-keeping. If the AI key isn't configured, drafts fall back to built-in templates and the rest of the app works normally.
Claude is an AI assistant developed by Anthropic. When you use an AI feature, the prompt and result are processed through Anthropic's API. We license Anthropic like any other developer — we're not affiliated beyond being an API customer.
To draft creative and landing copy, the information you provide (your offer, trade, business details) may be sent to Anthropic's API for processing. We do not sell your data or your leads' data. AI is used to draft your marketing copy — the personal contact details of leads you capture are not sent to the AI.
Earling Labs may use de-identified records of AI interactions in LEADS to improve our own future models (platform, format, tone, and whether you edited the draft — never the personal data of a captured lead). This use is covered by our Terms and Privacy Policy; if you'd prefer your account excluded, email support@earlinglabs.com.
We don't claim to have built "our own AI" for LEADS's drafting — that's Claude. The only genuinely proprietary Earling Labs model anywhere in the suite is the Earling Labs Predictor (a stock-forecasting model in our Trading Platform), which LEADS does not use.
For the full, suite-wide picture, see the master disclosure at earlinglabs.com/ai-disclosure.html.